Editorial Standards
How we develop, test, measure, photograph and correct our recipes.
Content standards
Every ButterAndCrumb recipe and article aims to be accurate, original and genuinely useful. We write in plain language, explain the reasoning behind our techniques and avoid exaggerated claims about results.
Recipe testing
- Each recipe is baked in a home kitchen with standard equipment before publication.
- We test with both cup measurements and weights, and note visual cues ("edges set", "toothpick with moist crumbs") alongside times.
- When a test doesn't meet our standards, we adjust the recipe and test again.
- Yeast recipes include guidance for warm and cool kitchens, since rising times vary.
Measurements and conversions
We use U.S. customary measurements (cups, tablespoons, °F) with gram weights for key ingredients. Flour is measured by spooning it into the cup and leveling it off; we recommend a kitchen scale for the most consistent results. Temperatures are for conventional ovens — for convection ovens, reduce by about 25°F (15°C).
Sourcing and originality
Our recipes are written and developed by us. Classic baked goods share common ingredients and techniques, but our ingredient ratios, methods and text are our own. When we're inspired by a specific person or source, we credit and link to it. We never copy recipes, text or photos from other websites.
Images
We use licensed photographs from sources such as Unsplash and Pexels in line with their license terms, or images we have permission to use. Photos illustrate the baked good and may not show the exact result of our recipe.
Advertising and independence
Advertising on ButterAndCrumb is clearly labeled "Advertisement" and kept separate from recipe content. We don't accept payment to feature ingredients or products in recipes. If we ever publish sponsored content or affiliate links, we'll disclose it clearly on the page.
Corrections policy
If you find an error — a measurement, temperature, time or step — please tell us through our contact page or email info@butterandcrumb.site. We review every report, retest when needed and update the recipe with a correction.